TangerineDream Launch New Services

TangerineDream Consultancy is one of the leading telemarketing companies in the UK and have been a member of our website for over 4 years. In that time they have gained a ROI of over 1400% thanks to the leads we have provided them.

Recently TangerineDream have added a brand new website and 2 new products alongside their traditional telemarketing and lead generation services.

The first new product is an intense telemarketing and lead generation campaign design to take place during and immediately after an exhibition, seminar, conference or trade show. Research shows that 90% of all B2B sales are a result of following up leads and attendees after the event. However over 70% of companies never do anything of the sort and leave the leads and contacts till it's too late. Currently TangerineDream are arranging sales appointments with 1 in 3 of the leads generated at exhibitions, tradeshows and seminar with their exhibition and seminar follow up.

The second product TangerineDream have developed a 7 stage data cleansing process for companies that need to ensure their data is really accurate and represents the audience a company may wish to market too. All too often data is inaccurate, even if purchased from a data broker approx 60% of the data will be wrong or missing. TangerineDream allow you to tackle the issue of data decay head on and start cleaning up your data.

New Telemarketing companies join telemarketinggb.com

We are delighted to have two new telemarketing companies join our website http://www.telemarketinggb.com/ 3D Marketing and ICS Group are now receiveing requests from buyers looking to oursource their telemarketing and providing them quotes.

Over 1000 enquiries in less than 3 years

Today we reached a huge milestone. We published our 1000th telemarketing enquiry, just weeks before our 3rd Birthday.

So far we have had over 18,000 visitors to www.telemarketinggb.com with an interest in outsourcing their telemarketing. This has resulted in our members winning over £1.5 million of new business as a direct result of subscribing to our service.

Telemarketing companies tell us that they get a return on investment of over 1400%. That's equivalent to £14 back for every £1 they spend.

To find out more about how you can leave details of a telemarketing project or to join as a telemarketing company email us at contactus@newbusinessgenerator.com or call 01926 831600.

If I ever hear “no names policy again”……..I’ll screeeaaaaaammmmmm

If you were to believe the receptionists or as we tend to call them “gatekeepers” that we speak to every day you would be under the impression that companies are holding meetings with senior execs making decisions about whether they can release the name or not of the directors, which are already in the public domain, but the truth is there is rarely ever such a thing. Instead there is the receptionist making up the immaculate excuse to shift us telemarketers off the phone as quick as possible with an excuse that we cannot argue against.


So, if you want to proactively get ahead of your peers and develop proactive sales meetings from your target audience then you need to "put your body on the line". By this I mean get stuck into the calling and not allow any form of obstacle "gatekeepers" get in your way.

Want to increase your number of meetings? …… Do nothing, don’t call to confirm!

Appointment making is tough and having arranged sales meetings it’s disappointing to hear that the prospect has cancelled the meeting which you set up. So how can you make sure that your meetings actually take place?

Here are 4 tips when confirming your sales appointments:

1. When you book the meeting ensure that you have been clear about the time, date and confirmed the address for the meeting.
2. Immediately after putting down the phone send out an email and a hard copy letter confirming the time, date, location of the meeting and all your contact details. You could also send an outlook meeting request, getting the details directly into the prospects diary.
3. Don’t call the prospect to confirm the meeting is still ok.
4. Make sure the sales team have the correct details of the meeting and they turn up at the meeting on time.

The most difficult aspect of this process is to control others in the sales process..

Telemarketing in the summer and at Christmas…..Is it worth it?

I am often asked about the value of telemarketing during the summer and December. The instinct of many salesmen and managers is that you can’t make the meetings during this time as people are on holiday, so what’s the point. As a result they do not make any effort to create any meeting for effectively 2 months of the year.

Wow…….

That’s 16.5% of the year’s capacity to generate new sales meetings taken out.

Internal v's Outsourced Telemarketing

When considering telemarketing as part of your marketing mix, companies are often faced with a similar dilemma. Why should we outsource our telemarketing rather than do it ourselves? However, it is easy to under estimate the amount of resource and effort that is required to deliver an effective long term telemarketing campaign. Companies face a number of real challenges such as:

• Recruiting reliable and experienced staff
• Training and providing effective product knowledge and skills
• Capturing and communicating the correct message to individual prospects
• Targeting the correct market and effectively reflect this within a marketing dataset
• Holding all the information within a CRM solution that allows the telemarketers to control their calls and report results accurately
• Creating sufficient new sales appointments for your sales teams to meet your strategic business objectives

Often when a company or an individual considers starting a telemarketing campaign, their first thoughts are to look at employing some staff and completing the project themselves internally. On the surface it does not seem too difficult. A good employee calling the data already in the database should be easy to source and manage. The problem is that often it is just not that simple..

6 basic telemarketing rules

By following these 6 basic telemarketing rules you will dramatically improve the number of meetings you create, the quality of the sales meetings you arrange and increase the revenue generated as a result of your work. The job will also become easier and less stressful.

1. Know your market, know who to target.

It is vital to start by clearly identifying those companies who you wish to do business with and have an incumbent need for your service. This can form a blueprint for your target market which includes verticals, size and other more specific criteria.

Once established this specification can be used to purchase or research all the companies that fit your description. As with every form of marketing, each company that is not present within your target market will be a potential opportunity lost. Whilst those companies that do not fit your target prospect profile will detract from the efficiency of the telemarketing campaign.

The difference between a well defined target market and not, can be as much as a 240% increase in telemarketing results..