When considering telemarketing as part of your marketing mix, companies are often faced with a similar dilemma. Why should we outsource our telemarketing rather than do it ourselves? However, it is easy to under estimate the amount of resource and effort that is required to deliver an effective long term telemarketing campaign. Companies face a number of real challenges such as:
• Recruiting reliable and experienced staff
• Training and providing effective product knowledge and skills
• Capturing and communicating the correct message to individual prospects
• Targeting the correct market and effectively reflect this within a marketing dataset
• Holding all the information within a CRM solution that allows the telemarketers to control their calls and report results accurately
• Creating sufficient new sales appointments for your sales teams to meet your strategic business objectives
Often when a company or an individual considers starting a telemarketing campaign, their first thoughts are to look at employing some staff and completing the project themselves internally. On the surface it does not seem too difficult. A good employee calling the data already in the database should be easy to source and manage. The problem is that often it is just not that simple..
The whole process of creating and managing an internal telemarketing department or campaign is fraught with difficulties and the biggest single casualty of not getting this right is the sales team, when fewer meetings are made than should have been. This costs the company in missed opportunities in their sales pipeline and fewer chances to win new client business.
So what are the difficulties and why does outsourcing your telemarketing to specialist telemarketing companies mitigate the risks and maximises results?
There are certain factors that affect the outcome of a lead generation campaign over and above any others. These are:
• Recruiting highly skilled telemarketers with a proven track record of making meetings at the highest level
• Identifying the entire target market and correctly representing this within your CRM database
• Creating a robust and reliable process behind every call, so that the correct marketing message is presented to the prospect every single time and the progress of the campaign can be accurately reported.
• Creating and maintaining realistic and achievable targets that motivate and encourage telemarketers.
• Eliminating distractions and other tasks pull your telemarketer away from their core task reducing their effectiveness.
Outsourced telemarketing companies have the skilled staff, the cultures and environment to optimise these important factors. They maintain a pool of skilled telemarketing consultants with a proven track record and have a talent for developing qualified sales meetings that add real value to their client’s sales pipeline. Consultants have under gone advanced telemarketing training and dedication to their profession results in an optimum quantity and quality of sales meetings. Their work space is designed to focus on the production of sales meetings for their clients and nothing else.
New Business Generator is an online lead generation service specializing in matching companies with marketing projects to potential suppliers. To learn more visit www.telemarketing.gb.com
• Recruiting reliable and experienced staff
• Training and providing effective product knowledge and skills
• Capturing and communicating the correct message to individual prospects
• Targeting the correct market and effectively reflect this within a marketing dataset
• Holding all the information within a CRM solution that allows the telemarketers to control their calls and report results accurately
• Creating sufficient new sales appointments for your sales teams to meet your strategic business objectives
Often when a company or an individual considers starting a telemarketing campaign, their first thoughts are to look at employing some staff and completing the project themselves internally. On the surface it does not seem too difficult. A good employee calling the data already in the database should be easy to source and manage. The problem is that often it is just not that simple..
The whole process of creating and managing an internal telemarketing department or campaign is fraught with difficulties and the biggest single casualty of not getting this right is the sales team, when fewer meetings are made than should have been. This costs the company in missed opportunities in their sales pipeline and fewer chances to win new client business.
So what are the difficulties and why does outsourcing your telemarketing to specialist telemarketing companies mitigate the risks and maximises results?
There are certain factors that affect the outcome of a lead generation campaign over and above any others. These are:
• Recruiting highly skilled telemarketers with a proven track record of making meetings at the highest level
• Identifying the entire target market and correctly representing this within your CRM database
• Creating a robust and reliable process behind every call, so that the correct marketing message is presented to the prospect every single time and the progress of the campaign can be accurately reported.
• Creating and maintaining realistic and achievable targets that motivate and encourage telemarketers.
• Eliminating distractions and other tasks pull your telemarketer away from their core task reducing their effectiveness.
Outsourced telemarketing companies have the skilled staff, the cultures and environment to optimise these important factors. They maintain a pool of skilled telemarketing consultants with a proven track record and have a talent for developing qualified sales meetings that add real value to their client’s sales pipeline. Consultants have under gone advanced telemarketing training and dedication to their profession results in an optimum quantity and quality of sales meetings. Their work space is designed to focus on the production of sales meetings for their clients and nothing else.
New Business Generator is an online lead generation service specializing in matching companies with marketing projects to potential suppliers. To learn more visit www.telemarketing.gb.com
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